RealID (pt2); Ethics; Voting With Your Dollar.
First and foremost, it appears that my readership has jumped, so to speak – hello everyone! Turns out when you stalk someone in a non-creepy way to prove a point, people listen. Who knew?
So the real question now is, of course – how the hell do I follow that up? I’m not going to lie – I definitely wanted some publicity for what I did (who wouldn’t?), but I didn’t expect anything like this. A few hundred readers made me happy. Now that you guys are in the tens of thousands (and still climbing!), I feel like I better have a good follow-up trick, eh? Well, let’s see what I have up my sleeve.
Let me preface this by saying that I love this game. In fact, I loved every Blizzard game I ever played. Before WoW, I played Diablo II for four years, and loved every second of it. Some of my favorite people that I know today I met on the diabloii forums, debating the most efficient leveling/gearing path for hammerdins (gogo Enigma runeword!). Several of them are actually the people who convinced me to pick up WoW.
At the time, I was opposed to pay-to-play games. “I already bought the game once,” I’d argue, “why would I keep paying for it?” Obviously, at that time I had no real understanding of the cost nor scope involved in the running or maintenance of an MMO. A few of those friends offered to give me prepaid WoW cards, just to see if I’d like it. Their reasoning was that I had just purchased Half-Life 2, beaten it in a week, and felt entirely justified in my $60 purchase. With the same cost to me, I could have several months of play time and see how I like it. I agreed and bought the game the day it came out. I was hooked immediately.
Over the years, I’ve been in a few guilds, led two of them, and have been fortunate enough to have spent the last four years or so with the same amazing group of people. I’ve gone from a member, to a class leader, to the guild leader, and I consider them an extension of my family. Some members I’ve never met in real life, but would be at my wedding were I to get married. Some members are now some of my best friends irl, and I met them because they applied to my guild and happened to live in the next town over. Over the years I’ve met a large amount of them in real life and regularly talk with most of them on the phone (even the ones who don’t play anymore). There have been times when I’ve pushed through brutal burnout just for them; times when I was so tired of the game, but I logged in to continue making the game fun, safe and enjoyable for them.
Our charter is simple, yet powerful. Our goal is to have fun in a safe, comfortable environment. We raid casually, but not poorly. We raid twice a week, which means that when we have a bad night, it’s not a night – it’s a week. We have to push that much harder. Still, at the end, we’re friends playing a game together, and as such we strongly enforce a simple rule – respect each other, always. There is no excessive cursing, harassing, or griefing; we’re all in this together. Sure, it’s a game, but I take my role in it seriously, and the GM’s job is to make sure the game is fun, enjoyable, and safe for everyone else.
Now back to RealID.
I’ve always been a strong proponent of voting with your dollar. Financially supporting a company is not only a means of acquiring goods and services, but also of showing support for the products and behaviors of said company. I believe in the market, and just as firmly believe that consumers should use their money to demonstrate what companies and products they support (when possible).
I’ve spent the last two days glued to my computer, reading post after post, pingback after pingback. I’ve read the first several hundred pages of the initial forum thread, I’ve read fantastic posts (some good ones here, here, and a great list here) and some good debates, but in the end, it comes down to one thing – complacency and support.
If this change goes live and I am a paying customer when it does, I am implicitly supporting the entire system. That means I am implicitly supporting a system that I 100% believe will (not could, we know that already – will) cause harm to someone. My post yesterday proved the ease of it. Yes, if you want to find someone, you probably can and will, but having a company decide to be the ones to display names in a competitive environment crosses the line. This change is ill-conceived, poorly thought out, and as far as I’m concerned, unethical and immoral. This change will push the moderation responsibility outside of the game world/forums and into the real world. I cannot think of a more irresponsible course of action for a company to take with the safety and privacy of their client base.
Some have said I’m all talk (a funny statement from people who’ve only known of my existence for less than 24 hours, but ok), so here’s some action.
It is with heavy heart that I have canceled my World of Warcraft subscriptions. They will run their course into the end of the month, at which point one of two things will happen.
- 1.) Blizzard will have by then changed their planned implementation of real names on the forums due to overwhelmingly negative response. As a result, I will reactivate my subscription and all will be well in the world.
- 2.) Blizzard will not have changed their planned implementation of real names on the forums, and my subscription, as well as my continued support of any Activision Blizzard product, will remain absent.
Why am I doing this now, instead of later? Why so early on, some ask? I’ll tell you. Sure, I could wait a month and if it’s still planned on going live, unsub then. My account is still paid up until the end of the month anyway, so there’s no real difference there. But the timing is the key. By canceling now, I’ve sent a message that I am unhappy with what they are doing now. If I wait a couple weeks until they issue an official response to the backlash, I’ve already lost my chance at being a voice that helped influence their decision; I’d be quietly and passively reacting to their decision. I don’t want to leave this game, I just feel like I have to do so. I have no intention of walking away without first doing what I can to try to change the reason that I feel I must go.
This is not an easy decision, nor does it feel good. I sincerely hope that Blizzard changes their policy/implementation on this. I’ve been a fan of everything they’ve done since I was a kid. I’ve not only been looking forward to Cataclysm, but also Diablo III. My guild has been my extended family for years, and I cherish their presence in my life. I cannot, however, idly support what will be a decision that ends up assisting (if not directly causing) the assault, rape, or stalking of someone, and I cannot and will not support it with my dollar.
To my guild – I’m so, so sorry. You are family to me, and if this is permanent, I will do all I can to smoothly transition leadership to a new leader as well as finish our preparations for Cataclysm. I cannot, however, financially support a company that so blatantly disregards the safety and security of their client base. To do so would be in violation of everything good you love about me. I’m sorry, I’m sorry, I’m sorry.
Please, Activision Blizzard – rethink your plans for RealID. I want to give you money; I want to play your games. Please make me feel comfortable doing so.
EDIT: I just wanted to add – the fix here isn’t hard. I’m not against RealID; I’m against forcing the outing and display of real names. The fix is a simple one – instead of it showing real names, show a single username per RealID. That gives the accountability you say you want without violating the privacy of your clients, not to mention it avoids putting them into unnecessary danger. Do that, and I’ll gladly renew my accounts. Keep real names in, and I will never be buying another Activision product again.






Unfortunately I have come to the same conclusion. I will likely be canceling my subscription sometime during the next couple days. I’m going to give it the weekend to think about it; since my subscription doesn’t run out until the end of the month anyway, I can afford a few days to see if some miracle occurs and Blizzard changes its mind.
Ah, but by canceling now, you’re sending a message – if you wait, they have no way of knowing you’re unhappy. If your account runs until the end of the month, then you can always resub before it’s over if they change their mind.
If you (other readers) do choose to cancel your WoW accounts, the cancellation page does ask you for the reason why you’re leaving. Let Blizzard know the real reason you’re canceling.
Some might think “Yeah, a few people leaving won’t do much to them, Activision-Blizzard is now responsible for some very popular games and has a massive income stream, you won’t be missed.” and while that’s true, the post on the General forums on the U.S. side of WoW is nearing 2,000 pages in length of people for the most part opposing the RealID change. Many of them threatening to quit or actually quitting.
Blizzard will not be able to ignore a massive drop in subscriptions if enough people choose to vote with their wallets. I do remember seeing a “Boycott Modern Warfare 2″ steam group with most of its members online and playing the game… these things only work if you actually take action.
I’ve already submitted my cancellation, as well as chose the dropdown “disagree with ToS” and put a link to this blog entry as my reason for leaving. I also urged them to please read it, as I do not want to leave, but I feel as though I cannot support this behavior.
I was in the process of canceling when you posted this, and didn’t know there was a ToS option. It’s under “Poor Support”, which will be happening if the change does go through.
My account’s paid until August, so I’ve got a month to wait around and see what happens. Blizzard usually does cave to whining on the forums, making stupid decisions based on the vocal minority of entitled scrubs, I really hope they don’t do the stupid thing and ignore this shit-storm.
Blizzard is great about caving in to whining on the forums. -Blizzard- people don’t like this, and they’re not allowed to voice that. Activision, on the other hand, are a bunch of money-grubbing corporate idiots. They don’t care what Blizzard does with the -game- but are taking over all “social aspects” of it, including b.net and realid, which includes the forums… just because they somehow think adding real life names is going to persuade my 72 year old grandmother who enjoys playing farmville to come on over to wow.
First, thank you for post props (on Azeroth metblogs).
Second I want to say that some of the most devastating things about all of this is huge impact it has on people and their families. Real and extended. As a girl who occasionally has uncontrollable tear ducts, I have fervently been reading. I randomly click a page on the nearly 2000 page forum thread and the most heart-wrenching stories get me… ever time.
There was one from a player who had spent the last 2 years working on getting the experience and whatever they needed to go work for Blizzard. Saving for the move. Everything. Because they believed that working for Blizzard would be a dream come true. And now they wonder if it’s worth going to work for a company who disregards the privacy of their players.
Another was of a family who plays together. About a total of 8 accounts cancelled.
It kills me to think of cancelling my account. Kills me. Makes me want to cry. But I can’t sit by idly and watch this happen. I just can’t. The biggest issue I have is that there are simple and easy fixes to dealing with this WIHTOUT showing entire first/last names. And as of yet, no word on a compromise or solution.
Sadly, I’ve come to the conclusion that this never really had anything to do with trolling/flamewars. Oh, a potential side-effect MIGHT be a reduction in trolls, but the real goal has always been something else; they just went with the troll idea in the (vain) hope that the players would buy it and not look closer at Real ID.
No, the real goal is turning Battle.net into a social networking site and make money off of targeted advertisements. It’s the only reasonable conclusion one can reach when you look at:
1) Activision makes a deal with Facebook (the king of social networking) and Massive (a company specializing in in-game ads).
2) Changes made to Battle.net. Reps for the company mention ‘social gaming’ and ‘big plans’.
3) Companies are not interested in targeting ads at internet handles. They prefer real names.
4) Blizzard makes changes to Real ID that allows friends-of-friends to see real names.
5) They then announce that Real ID will be extended to the official forums and would be mandatory for any wishing to post on it.
6) Blizzard’s claims that forum Real ID is meant to stop trolling, but at the same time be perfectly safe for everyone, is contradictory. You can’t have an implied threat to forum trolls about real life consequences without those implied threats being present for all posters on the forum. In other words, if it’s a threat to a troll, it’s a threat to all posters.
7) Blizzard has not responded to the thread. Legitimate concerns are not being addressed. This means either they can’t, or won’t, respond. After all, a blue post could potentially be used against them, since it is an official statement.
This leads me to conclude that it’s about making more money. Trolls aren’t even in the top five reasons for them to do this, as far as ActiBlizzard is concerned.
Another great post. If I had an active WoW account I’d cancel it on the spot! (But then, I’d have done so when the news broke a couple of days ago. ;))
I’m resigning myself to the probable fact that Activision (and by extension Blizzard) won’t back down on this. The decision is motivated by profit and not — despite the spin — by any sort of accountability by anyone to anyone. The holes in *that* have already been pointed out pretty comprehensively in various places over the last couple of days. Anyway, when it comes down to making money, and when the potential to be made exceeds the potential loss of custom right now, we all know what’s going to happen.
I’m usually an optimist, but this time around I’m pretty convinced whoever is driving this insane idea has the bit in their teeth and won’t let go.
You’ve summed up everything I’ve tried to say, in several places, so very well. I can only hope that people follow your advice, enough people to make a difference. What Activision and Blizzard are doing with this is just so amazingly awful, and could be so easily fixed if they’d just compromise a little.
Account canceled. I love you World of Warcraft, and will miss you dearly.
/sign.
Exept that I dont have any retail WoW account that I could cancel, for I have only played on private servers till now (I didnt felt that I should feed Blizzard with my money, because – imO – WoW already passed its maximum point, game-play wise; everythings becoming easier, and so on).
Ive played with the thought to start over on some retail servers, but this will definately stop me from doing so.
I really, really hope that, if Blizzard actually pulls the whole R(etard)ID-Thing through, that this whole bunch of shit will backfire on them brutally in the form of half of their subscribers cancelling.
But, oh yeah. It wont happen. Because its just another move to alienate the playerbase, disgusting the more intelligent ones and keeping the stupid ones.
Thank you so much for this wonderful post. I’m saving my need to write out all the anger and betrayal I feel about the RealId_forums change until Saturday, when my current month ends and I will no longer have the fantastic friends I’ve met in the World of Warcraft. I’ll have plenty of time then to blog. But someone had to mention the Complacency/Support stance.
I unsubscribed 2 days ago and it seems I’m going to be stuck sticking with it, since Activision/Blizzard isn’t saying anything.
I have been a Blizzard fan for a long, long time. I remember playing Warcraft: Orcs vs Humans many moons ago, and loving every Blizzard game since, eventually stumbling into WoW after some apprehension of my own about pay-to-play games when our tabletop D&D group fell apart.
I’ve been on hiatus from WoW since early February when our second daughter was born, but even while away from the game we have stayed in close contact with our guild family. For instance, at the hospital the first people called with the baby’s weight and all that were our friends from WoW, since the grandparents were already there. The closest and dearest friends we have were made in game, and those friendships have done nothing but grow ever since.
We were getting ready to come back to the game, since things have finally started to settle into something vaguely resembling a routine around here, but now with everything surrounding RealID we will not be, at least not if this is implemented as it stands now. I have no account to cancel, however I will be sending an email to Blizzard customer support to let them know that though I was excited about returning to the game, and the upcoming expansion, that I will not, and cannot in good conscience, be returning to the game now, due solely to the RealID/Real Name situation.
I’ve cancelled two day-one accounts because of this change. It’s very sad to not only leave this game, but never get to join Starcraft 2 or Diablo 3. But as you said, in a free-market economy, our dollars are the final word. I’m ready to do without for something I believe is right, and I must applaud everyone else who has the brass ones to do the same.
I also applaud this quote: “This change will push the moderation responsibility outside of the game world/forums and into the real world. I cannot think of a more irresponsible course of action for a company to take with the safety and privacy of their client base.”
With the exception of the pseudo-humor article here http://www.garysgripes.com/index.php?option=com_content&view=article&id=94:blizzard-supports-cybercrime&catid=39:frontpage I haven’t seen anyone else really tackle that end of things. I’m sure the news will have a field day though, and once again pin it on “games are evil” rather than the privacy breach it really is.
We’ve cancelled 4 accounts due to this. Not our original accounts but we’ve all been playing since open beta. We’d already given up on SC2 after seeing the beta and deciding it (and the lolexpansionpacks) weren’t worth our money (we can just go play SC1 for that kind of action) and honestly, if they continue down this path and let Activision control more and more of what they do, D3 won’t be worth it… regardless of whether or not it’s our favorite game in their franchise. It’s really sad, like losing a friend. :(
I do agree with the quote here. The “moderation” in the real world is nonexistent (as law agencies will scoff at you if you tell them you’re being e-stalked… know from personal experience.) I think that the issue has been addressed in many private forums (Looking at several thousands of replies in certain female gaming circles) and is not being taken well. Blizzard knows we disapprove, but Activision just doesn’t care.
One thing that I’ve noticed in watching my trackbacks is that this post is making some heavy rounds in the female gaming player blogs/communities; I can only say I’m honored. At the same time, everyone I’ve seen that doesn’t seem to care about the RealID change is a white male. Go figure.
As for Activision just not caring, that’s exactly how I see it. This reeks of Activision, and is the reason why if this change goes live, my accounts won’t just stay off – I’ll no longer buy any game they publish, period.
I fully agree about the “tell them now” aspect of this. The company needs to see it coming.
However, I’m also of the mind that a few thousand canceled subscriptions and preorders won’t quite get the message across. This is Activision, after all, and they’re not known for catering to their audience, especially with Bobby Kotick at the helm.
However, what WOULD get his attention is a shift in the stockholder shares. I can’t recall off the top of my head which airline it was, but back in the 80′s, when Management announced an unpopular change in the way the company did business, the employees essentially BOUGHT OUT THE COMPANY and then asserted their voting rights as shareholders, essentially firing the top brass.
We players could do the same thing. Right now ATVI is around $11 a share, give or take market fluctuation. If everyone that disagreed with Activision’s handling of this fiasco bought five shares, theoretically the players could shift the balance of power in the boardroom enough to show Kotick the door. It sounds completely counterintuitive, to invest in a company that you disagree with, but since we’re very loyal fans of Blizzard, a gaming company that so far has brought a LOT of really good products to market, it could be considered a self-defense move against the parent company.
Just some thoughts.
I don’t currently have any active subscriptions, but I am one of those evil cheating no-life multiboxers. When I play, I am using 6-10 accounts to do so. Yesterday I sent an e-mail to Blizzard telling them they will not be seeing my $90-150 a month if RealID comes to pass.
I also provided them with tons of suggestions to circumvent this “need” they have to paint big old targets on their customers so that it can’t be passed off as blind fear mongering and threats.
I really can’t figure out how this ever seemed like a good idea. Is Blizzard really that naive or do they really hope that we are?
Well. It seems as if our voices were heard.
http://forums.worldofwarcraft.com/thread.html?topicId=25968987278&sid=1&pageNo=1
RealID will still be used to bind forum posts to accounts… but they won’t expose first and last name.
The questions in regards to personal data being sold to third parties, the possibility of in-game ads via Massive, and the in-game RealID add-on vulnerability have yet to be addressed, however.
I still call this a victory. I was always less concerned with the idea of marketing shenanigans than I was with the very real threat of real-life harassment (especially against women and minorities), and this change works to resolve those threats while at the same time giving forum posters accountability by tying their names to a single account. Best of both worlds, worst of neither.
I expect the in-game RealID addon-on vulnerability will be fixed at some point (I’m sure it’s unintentional), but at least that still IS truly opt-in and optional. Cross-server/cross-game chat was a feature they just added; secure forum posting would have been something they were taking away. I’m glad they made the choice they did.